County Line Kitchen 

County Line Kitchen makes brewing coffee at home simple and affordable with the classic mason jar. We leaned into the vintage-country aesthetic with earthy colors and letterpress typography, but with a modern twist.

My Role: 
Brand Identity
Collateral

Credits:
Creative Direction: Joel Schierloh
Lead Design: Toni Catalano
Design: Jack Walgamuth
Web: Sydney Jacobson
Art Direction: Elle Pollock, Bethany Schrock, Kaya Morris
Photographer: Kelsey Lee
Lighting + assist: Keith McKenna
Food stylist: Kari Setterholm
Agency: The Stable

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Colors
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* This moodboard shows the art direction for the product photography that I put together. Images are FPO for art direction concepting only.

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* This moodboard shows the art direction for the lifestyle photography that I put together. Images are FPO for art direction concepting only.

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Projects

Crisp & CrudeBranding + Packaging

Evergreen CollectiveBranding + Signage

Optum ForumConference Branding

MakeRigBranding + Art Direction

Untoxicated SkincareBranding + Packaging

Minnesota TwinsSmattering of things

Target SeasonalRetail Design

Drag BlingoEvent Branding

Have a great day <3

tonicatalano01@gmail.com
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© Toni Catalano 2023