Lil Nipper Automatic Nail Clipper
Lil Nipper represents accessibility for all ages and levels of dexterity. Its design elements are meant to remove the product from the cold sterility of a medical environment and place it in the comfortable context of customer homes. With any sharp object, there comes fear, but Lil Nipper’s design combats that fear through non-aggressive color choices, quirky characters, and friendly typefaces. Within this new context, Lil Nipper is safe, liberating, and fun.
My Role:
Brand Identity
Illustration
Packaging
Product Colors
Credits:
CD: Joel Schierloh
Design: Toni Catalano
Strategy: Nick Mcvey
Agency: The Stable
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