Crisp & Crude
Crisp & Crude offers terpene-enhanced cocktails created to lift the mood, without the alcohol. The brand approached The Stable to more effectively capture consumers at the shelf through packaging, accomplishing this through an updated name and logomark, a bold + saturated color palette, and messaging around hero ingredients, flavors, and brand personality.
My Role:
Branding
Packaging
Art Direction
Credits:
Creative Direction: Joel Schierloh
Design and Art Direction: Toni Catalano
Photography: Bethany Schrock, Elle Pollock, Kaya Morris
Strategy: Nick Mcvey
Agency: The Stable
* These two photos are by Mackenzie Smith Kelley
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