Target 2019 Seasonal Campaign
Target needed a flexible concept to span key holidays and celebrations from midwinter to the bloom of spring. Partnering with Target Creative and renowned illustrators Eight Hour Day, we created an in-store experience with a lush, floral landscape that evolved with each celebration — a first for Target.
My Role:
Lead Design
Art Direction
Photo Styling
The Team:
Associate Design Director: Dustin Hackwith
Lead Design: Toni Catalano
Design: Tyler DeHague, Britta Clark
In Partnership with: Target Creative
Illustration: Eight Hour Day
Designed at: 10 Thousand Design
Sustainable Design
With each passing holiday, the store experience is transformed by changing out key elements.
The modular gifting table system we created made it easy for Target team members to swap out pieces. The green leaves, flower stems, and green backerpaper remained for all 3 seasons reducing of waste.
Sustainable Design
The purple flower backerpaper was used for both Easter and Mother's day. Simplifing one more step for Target employees while also reducing waste.
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