Optum Conference Branding
As health care becomes more integrated in our daily lives, technology will increasingly connect us with our caregivers. The design system we created for Optum Forum 2020 draws inspiration from familiar forms and interfaces. By creating a visual language of simple tech iconography infused with an optimistic color palette, we nod to a future of even greater health care usability.
My Role:
Event Brand Identity
Signage
Environmental Graphics
Collateral
Credits:
Design Director: Sam Soulek
ACD: Diana Quenomoen
Design: Toni Catalano, Steph Mertes
Agency: 10 Thousand Design
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